Privacy Policy

Last Updated: January 2025

Music Instruments Store

Welcome to our Music Instruments Store. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your data in compliance with the Singapore Personal Data Protection Act (PDPA), the European Union General Data Protection Regulation (GDPR), and other applicable international privacy laws.

Kacoqyi, registered with ACRA under UEN 201304062D, operates this website and is the data controller responsible for your personal information.

1. Information We Collect

1.1 Personal Data

We collect personal information that you voluntarily provide to us when you:

  • Contact Us: When you fill out our contact forms, we collect your name, email address, phone number, and the content of your message. This data is stored in CSV files on our secure servers for the purpose of responding to your inquiries and providing customer support.
  • Create an Account: Username, email address, password (encrypted), billing and shipping addresses, and phone number.
  • Make a Purchase: Payment information (processed securely through third-party payment processors), transaction history, and order details.
  • Subscribe to Newsletter: Email address and communication preferences.
  • Participate in Surveys or Promotions: Any information you choose to provide in responses.

1.2 Usage Data

We automatically collect certain information when you visit our website, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Device information (type, operating system, screen resolution)
  • Pages visited, time spent on pages, and navigation paths
  • Referring website addresses
  • Date and time of access

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and analyze website performance. Detailed information about our cookie usage is provided in Section 4 below.

2. How We Use Your Information

We process your personal data based on the following legal grounds and for these specific purposes:

2.1 Contractual Necessity

  • Processing and fulfilling your orders for musical instruments and accessories
  • Managing your account and providing customer support
  • Communicating about your purchases, deliveries, and returns
  • Processing payments and preventing fraudulent transactions

2.2 Legitimate Interests

  • Improving our website functionality and user experience
  • Analyzing customer behavior and preferences to enhance our product offerings
  • Conducting market research and developing new services
  • Protecting our business from fraud and security threats
  • Maintaining business records and compliance documentation

2.3 Consent

  • Sending promotional emails and marketing communications about new musical instruments, special offers, and events
  • Using cookies and tracking technologies for analytics and advertising
  • Personalizing your shopping experience based on browsing history

2.4 Legal Obligations

  • Complying with Singapore ACRA registration requirements
  • Responding to legal requests from authorities
  • Maintaining records for tax and accounting purposes
  • Protecting legal rights and preventing illegal activities

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your data with the following categories of recipients:

3.1 Service Providers

  • Payment Processors: To securely process your transactions
  • Shipping Companies: To deliver your purchased musical instruments
  • Cloud Hosting Services: To store data and maintain website infrastructure
  • Email Service Providers: To send transactional and marketing communications
  • Customer Support Tools: To manage and respond to your inquiries

3.2 Analytics and Advertising Partners

We share limited data with analytics and advertising platforms as detailed in Section 6 below.

3.3 Legal Requirements

We may disclose your information when required by law, court order, or governmental regulation, or when necessary to protect our rights, property, or safety.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide functionality, analyze performance, and deliver personalized advertising. Here's what you need to know:

4.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality, shopping cart, and secure login
  • Performance Cookies: Help us understand how visitors interact with our website
  • Functional Cookies: Remember your preferences and settings
  • Advertising Cookies: Used to deliver relevant advertisements based on your interests

Google Analytics

We use Google Analytics to collect anonymous statistical data about website usage, including page views, session duration, bounce rates, and user demographics. This helps us understand visitor behavior and improve our website. Google Analytics uses cookies to track your interactions across sessions and devices.

Google Ads Conversion Tracking and Remarketing

We implement Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. Google Ads remarketing cookies allow us to show targeted advertisements to visitors who have previously visited our website as they browse other websites within the Google Display Network. This helps us promote relevant musical instruments and accessories based on your interests.

Facebook Pixel

The Facebook Pixel is a piece of code that tracks visitor actions on our website, including page views, product views, add-to-cart events, and purchases. This data helps us measure advertising effectiveness, build targeted audiences for Facebook and Instagram ads, and create lookalike audiences. Facebook may use this information for its own advertising purposes in accordance with Facebook's Data Policy.

4.2 How to Opt-Out of Cookies

You have several options to control or disable cookies:

  • Browser Settings: Most web browsers allow you to refuse cookies or delete existing cookies through settings
  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
  • Google Ads Settings: Manage your ad personalization preferences through your Google account
  • Facebook Ad Preferences: Control ad settings through your Facebook account settings
  • Industry Opt-Out Tools: Visit the Digital Advertising Alliance or Network Advertising Initiative opt-out pages

Please Note: Disabling cookies may affect website functionality and prevent you from accessing certain features, including the shopping cart and checkout process.

5. Your Privacy Rights

Under GDPR, PDPA, and other applicable privacy laws, you have the following rights regarding your personal data:

Right to Access

You can request a copy of all personal data we hold about you, including information about how it's being processed.

Right to Correction/Rectification

You can request that we correct any inaccurate or incomplete personal information we hold about you.

Right to Erasure (Right to be Forgotten)

You can request deletion of your personal data when it's no longer necessary for the purposes it was collected, or if you withdraw consent.

Right to Data Portability

You can request to receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.

Right to Object to Processing

You can object to processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.

Right to Withdraw Consent

Where processing is based on consent, you can withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.

Right to Non-Discrimination

You will not receive discriminatory treatment for exercising any of your privacy rights.

Right to Restrict Processing

You can request restriction of processing in certain circumstances, such as when you contest the accuracy of the data.

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days as required by applicable law.

6. Platform-Specific Disclosures

We partner with various technology platforms to operate our business and deliver services. Here's how your data is shared:

Google (Google Analytics, Google Ads)

We share website usage data, conversion events, and anonymized user identifiers with Google. Google processes this data to provide analytics services and facilitate targeted advertising. Data shared includes: page views, events, transaction data, device information, and approximate location. Google may combine this data with information from other Google services you use.

Meta/Facebook (Facebook Pixel, Custom Audiences)

The Facebook Pixel sends data about your website activities to Facebook, including: page views, product views, add-to-cart actions, purchases, and device information. We may upload hashed email addresses to create Custom Audiences for targeted advertising. Facebook uses this data to attribute conversions to ads, optimize ad delivery, and build lookalike audiences.

Microsoft/Bing (Bing Ads)

If we use Bing Ads, we share conversion data and user behavior information with Microsoft to measure advertising effectiveness and deliver targeted ads through the Microsoft Advertising network. This includes page visits, conversion events, and device information.

Data Processing Agreements: We maintain data processing agreements with all major platform partners to ensure they process your data in compliance with GDPR and PDPA requirements.

7. Global Privacy Control (GPC) Support

We respect Global Privacy Control (GPC) signals transmitted by your browser. GPC is a technical specification that allows you to broadcast your privacy preferences automatically.

What is GPC?

Global Privacy Control is a proposed standard that enables you to signal your privacy preferences to websites you visit. When enabled, it communicates that you wish to opt-out of data sharing and sale.

How We Respond to GPC

When we detect a GPC signal from your browser, we will:

  • Treat it as a valid request to opt-out of data sharing for advertising purposes
  • Limit the use of non-essential cookies and tracking technologies
  • Restrict data sharing with advertising partners

How to Enable GPC

You can enable GPC through:

  • Privacy-focused browsers that support GPC (such as Brave, Firefox with privacy extensions)
  • Browser extensions like Privacy Badger or OptMeowt
  • Privacy-focused search engines and tools

8. No Automated Decision-Making

Important Statement: We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you. All decisions that materially impact your rights, interests, or access to our services are made with human involvement and oversight.

While we may use automated tools to analyze customer preferences and recommend musical instruments, these recommendations do not affect your ability to browse, purchase, or access any products on our website. You always have full control over your purchasing decisions.

9. Data Security Measures

We implement comprehensive technical and organizational security measures to protect your personal information:

Technical Safeguards

  • Encryption: SSL/TLS encryption for all